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The New YouTube Goldmine (For Now) | ||
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YouTube has just added some new features and a new layout. Look at the “Statistics & Info” tab under a video. This tab will show you any ‘awards’ that video has won but more importantly will show you REFERRING SITES and how many clicks those incoming links have sent to the video. * It currently appears to only show the top 5 referring sites. EDIT: These stats have been available before but many marketers chose to ‘hide’ them. (Read on.) This is extremely VALUABLE marketing information. Now you can look at any of your competitor’s videos and see ‘where’ most of their traffic is coming from! This is a great way to find new JV partners or content publishers in your market that would be ideal to send traffic to YOUR videos. Users can apparently hide this information but YouTube displays it by default with the new layout. (For now.) So GO NOW and do some valuable research into your competitors’ videos before they HIDE this referral data. UPDATE: I meant to emphasize that it looks like ALL of these stats have been turned on by DEFAULT. A lot of this info was already there although the layout has changed. In the past this information did not appear to be turned on all videos by default — not sure if this is an error by YouTube that will be corrected soon.
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April 10th, 2008 at 6:47 am
I’ve noticed some changes in the layout, but that info was also available in the past. You mean that users have the option to hide it from now on?
April 10th, 2008 at 6:51 am
[…] John Reese wrote an interesting post today on The New YouTube Goldmine (For Now)Here’s a quick excerptYouTube has just added some new features. One of them that you will now see under videos is a “Statistics & Info†tab. This tab will show you any ‘awards’ that video has won but more importantly will show you REFERRING SITES and how … […]
April 10th, 2008 at 7:05 am
This has been around for almost a year now. It used to just say”Links”, and you would click on that to display the top 5 referring sites.
April 10th, 2008 at 7:34 am
Yes, this was availabel before.
It looked like this, below each videos:
Honors: 3 Links: 5 Responses: 20
April 10th, 2008 at 1:29 pm
Hey John,
I would actually recommend everyone leaving that feature on.
Let me tell you a personal story that happened to me, and show you the importance of embedding youtube videos in your site.
I just created a free listbuilding course. (You can find it on my blog if you want more info)
And in this course, I have embeded youtube videos that show exactly how I build my list.
Now, some would say NOT to put youtube on your site, because of the “relevant” videos it shows after yours is done playing.
However, we should all be offering “relevant” content to our visitors… even if it is from our competitors.
By users clicking on the “relevant” videos from my site… my site now is shown in the “Statistics & Info” tab that John was referring to.
So, I have already had SO MANY people contact me about joint ventures, becuase I was already capable of sending traffic their way.
I hope you are all grasping this here….
1. Users stay on my site longer becuase of the “relevant” content that I am showing them. Even if it is from my competitors… they are staying on my site longer.
2. The more that people from my sites click on competitor videos… the more MY URL shows up the the “Statistics & Info” tab of youtube… it’s a Win Win!
Well, I hope you understood all that. I apologize if I haven’t made myself extremely clear.
Have a great day,
Ryan Wade
April 10th, 2008 at 3:16 pm
Hi John,
It’s a good tactic that can be powerful if you know how to use it.
Youtube has always showed those 5 links at least to my knowledge, but it seems that today they changed the look of the site.
Around one week ago I created a video explaining this tactic. Stephen Pierce was talking about it on his blog - I was already using it - and then I had the idea of creating the video.
Here is the link to the video:
http://www.youtube.com/watch?v=jI82tLXDFa4
Thanks,
PV Reymond
April 10th, 2008 at 4:11 pm
You guys are too “on the ball.” I know this info was available before, I meant to emphasize with the new layout that it appears they switched ALL videos to show the stats — many had them hidden before. I’m not sure if it’s a mistake by YouTube or not.
April 10th, 2008 at 5:51 pm
Hi John!
Thanks for the info. I agree that this could turn out to be a great thing for marketers to check out competition and find more options for promotion.
Cheers!
Josip Barbaric
April 10th, 2008 at 10:38 pm
John, the stats data were released about 1.5 weeks ago, the layout change was of 2 days back…
Suraj Luke
April 11th, 2008 at 6:51 pm
Yeah, I agree with Suraj Luke, they happened about 10 days ago, but thaks for sharing and let more know.