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BlogRush - The First 7 Days And What It Can Teach You | ||
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It’s been a crazy first week since the launch of BlogRush. Actually, it’s been about 9 days now. This project has already been a tremendous learning experience for me, and I want to share some of those lessons with you — so they can, hopefully, help you with your own business and success. I’ll also give you an update on what we’re doing with BlogRush. Before I continue and list several “lessons” that I hope you take-away from this post, I want to point out something. Our team welcomes ALL feedback and criticism - good or bad. Without feedback and insights from our users (and from others) there’s no way we could ever improve our service to make it the best it can be. Lesson #1: If You Don’t Ever Try, Nothing In Your Life Will Change
A lot of people have seen a few of the really anti-BlogRush, negative comments on other blogs. And, unfortunately, many of these people have contacted us and expressed that they're so glad "it's not them" that has to deal with such negativity because they go on to explain how they don't know if they could handle it. I'll be honest... when our team first started to see some of the negative (and some downright nasty) posts and comments being made about BlogRush, it was a real mood killer for us. It got us a bit 'down' and bummed out. After all, we've been busting our butts on BlogRush for several months, and the sole purpose for developing the service was to help bloggers drive targeted traffic to their blogs. Yes, we're a business that hopes to eventually generate revenue from anything we do, but our focus has always been on DELIVERING TREMENDOUS VALUE to our customers. And BlogRush is no exception. Yet after all of our hard work, and finally being able to release a "first version" for others to try out, we were hit with some negativity that really ripped on what we had worked so hard to create. And I can tell you, having "your baby" attacked by anyone is never any fun. Some people are trying to say that BlogRush is something that can never succeed. I, of course, disagree 1,000,000%... but even if they turn out to be right... You know what? At least we had the ‘guts’ to try. If you never just “go for it” and try some of your ideas (no matter how crazy they might be) something is guaranteed… YOUR LIFE WILL NEVER CHANGE. You cannot be afraid that other people might yell and scream, “your idea is stupid!” Because the worst thing that can happen is that you just move on to another idea. So don’t be afraid to make a new product, or to try out some new marketing strategy you’re thinking about, or just to TAKE A CHANCE at something that others might not be willing to do. If I continued to listen to other people (which I did for many years) I would still be where I was when I was in my early 20s… in over $106,000 of debt, an insomniac with horrible health, and completely depressed. My life did not change until I was willing to take a chance and stop caring about what other people thought of my ideas — or if I even knew they’d succeed. FEAR and INSECURITY are two massive factors that can really keep an entrepreneur from building wealth. So please make sure you have a “conversation with yourself” and find a way to get past these mental barriers if you have them. Most people do. Lesson #2: Gradual Improvement Is Where All The Money Is Made As many of you know, I’ve had a mantra of sorts for years, “On any given day your marketing is the WORST it’s ever going to be.” Too many entrepreneurs think too much in terms of “all or nothing.” As if something doesn’t work perfectly then it’s time to throw in the towel. Many of the BlogRush naysayers act like we should just throw in the towel and give up now. This, of course, would be idiotic. You have to understand that ANYTHING in your business can, and should, be improved over time. Your marketing, your products, your customer support, your vendor relationships, your organization, your personal skillset, etc. Gradual improvement is what can ultimately make you rich. So you must get out of the mindset that anything is “all or nothing” or simply “success or failure.” Even your biggest apparent failures can make you rich. I know, that I’ve personally made more money from doing things that failed (and what I learned from it) than from things that did well right away. So always keep that in mind. No matter ‘where’ something is on any given day, you should be focused on gradually improving it. If you want to “give yourself a pay raise” every week in your business, you simply must tweak and fine-tune things to produce greater and greater results — even if they are in small increments. Lesson #3: Turn Your Biggest Mistakes Into Your Biggest Positives With BlogRush, we made a huge mistake — we underestimated how many unethical people would try and ‘game’ and cheat our service. We had some security measures in place, but we’ll be the first to admit we didn’t have enough. We were naive to think that there would be a lot less abuse that would occur amongst people with blogs; we underestimated how many people would setup a blog just to use it to abuse our system. But this major mistake is going to turn into a major positive for us. Not only are we going to be able to crackdown on these abusers, but it’s also made us decide to greatly increase the quality control for our network. We’re going to be reviewing all of our member blogs and rejecting a lot that don’t meet our strict quality guidelines — which will increase the overall value for anyone using our service. Lesson #4: The Longer You Wait To Release Something, The Longer It Will Take To Discover What You Need To Improve Many people said BlogRush was released too soon, that it should have had more work done to it before making it public (even as a BETA version). And YES, BlogRush definitely needed more work done to it, A LOT more that we now realize. But we could have waited INDEFINITELY to launch it. We, literally, could have been working on it another two years before we thought it was a “perfect” and ready to go. There will ALWAYS be more work to be done on any product, service, or project you are working on. There will ALWAYS be more things you can do to it. But until you just “get it out there” you’ll never be on the road to growing and improving it. And, sure, there’s a fine line with releasing something that breaks or just doesn’t work, but you need to find a way to just say, “good enough is good enough” and let it fly. Because just like we are finding out now, there are many things that we are now working to improve and add to BlogRush that we never originally had planned. So don’t wait until things are perfect, because a “near perfect product” that never launches never makes you one penny. WHERE BLOGRUSH IS HEADED… We have TONS of stuff in the works and will be releasing a lot of changes very quickly… new widget colors and design, more categories to improve relevancy and click-rates, purging our system of the cheats and making it nearly impossible for them or others to come back, moving to a manual review and quality control process for ALL the blogs in our network, and releasing “the next phases” of our master plans for BlogRush that focus on helping our members get even more traffic for their blogs. We’ve already received some awesome feedback from some of our users — many positive things about BlogRush (even with some of its problems) that many people are overlooking. For example, most people don’t realize that most of our users pay attention to what other blogs load in the widgets on their blog and are discovering other great blogs in their niche. They are discovering great posts that they then write about and link to on their own blogs. (The nature of the blogosphere.) And this is creating incoming links and traffic for that other member — which can also improve search engine rankings. So the ‘traffic’ benefits of BlogRush go way beyond just the clicks that the network syndication creates. And it’s only going to get better. We’ll be releasing a ’sister’ site to BlogRush in the very near future which will drive more traffic to our members — without them doing anything. OH… and one more comment I want to make… some of our critics are saying that BlogRush only helps and favors “the bigger blogs.” This is totally untrue. In fact, we’re making additions to BlogRush (like with our bonus credit allocation) that will be weighted heavily towards our low-traffic members because they need it most. And once our ’sister’ site gets launched, it will be obvious that it doesn’t matter how big or small someone’s blog currently is; the additional exposure will be equal. I want to take a moment to personally THANK our users that have been patient with us and are allowing us to fix some of the problems that we’ve had, as well as for us to quickly make other improvements. We really appreciate it and want you to know that we are all busting our butts to drive more targeted traffic to your blog. UPDATE: “Zybron” made a comment asking about “negative credit balances” that some users are seeing. This is a small bug that we are working on and hope to have solved very soon. We apologize for the temporary inconvenience. Just pay no attention to it for now please.
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« More Categories, Bonus Traffic Reporting | Shocking Changes At BlogRush! » |
September 25th, 2007 at 4:42 am
great post, can’t wait for “flavors” john
also, that sister site has got me intrigued
September 25th, 2007 at 4:57 am
I cant see any negatives…john I have learnt over the years that no matter what negativity may come in your way, forget and use it. When I first started my online business, I had family members and close siblings that said it was a pipe dream.
I soon realized that that was exactly what I needed as a drive and determination to succeed, and I did. Now I can sort of shove it “in their face” well politely and I have proved them all wrong.
I actually sat down the other night and studied your business model and your launch, and worked out you might have some major flaws, but no major ones. For me, I think the positive completely outweigh the negatives.
This is a great service and your model wont fail because you have thought out things carefully obviously. Good luck and all the best with this service.
Cheers
John
September 25th, 2007 at 5:05 am
Razvan — we’re hoping to release the flavors by Wednesday night at the latest.
John — good for you! And thanks for the kind words.
September 25th, 2007 at 5:57 am
Keep up the good work John (and team).
What impresses me most about Blogrush are the quick changes you are implementing to improve it, it gives me confidence Blogrush will work. Also, it is great that you are keeping the users in the loop as to what you are planning.
I hope you get some sleep soon, you seem to be working hard on Blogrush!
September 25th, 2007 at 6:00 am
John, can we please see an explanation for the negative credit balance? Myself and others I’ve seen comment have experienced this. I haven’t had a positive credit balance in several days despite the fact that my site and referrals are earning credits. Obviously, this is one of the bugs that needs to be worked out.
September 25th, 2007 at 6:10 am
Zybron - it’s a small bug we are working on and hope to have fixed very soon.
September 25th, 2007 at 6:26 am
Ouch to that yellow text but…hey impressive launch a gr8 example of how to get buzz and get a project off the floor.
Obviously want to see CTR improve and whats the story with those report pages too?
” Custom Reports
We don’t yet have enough data for your account. Please check back soon for custom reporting.”
Some more info on what can expect to see there would be good.
September 25th, 2007 at 6:41 am
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September 25th, 2007 at 6:49 am
No matter how perfect a product may be, there will always be somebody out there that will kock it. And in most cases it’s because they want to draw attention to themselves. How many negative ads have we seen to draw our attention, only to learn they are actually selling the product they are knocking. John, don’t let the negs get you or your team down. It’s part and parcel of the process, You guys have a great product that will only improve with time.
September 25th, 2007 at 7:36 am
John, what impresses me about you is the ability to actually listen to negative comments and use it to help improve your product. A lot of people have too much pride and believe that their product is the “best” and doesn’t need any improvements. I’m glad your somebody who actually listens and thinks about your customers before anybody else.
I have a question that probably was asked already, but is BlogRush in violations with Adsense? I know Adsense doesn’t allow click through exchange programs according to their TOS which I figured BlogRush would qualify as. Then again your product doesn’t promote the clicking of the Adsense links, just the BlogRush widget so I’m not sure about the legality of using BlogRush simultaneously with Adsense.
September 25th, 2007 at 7:38 am
Thanks for the update, John. I admire your bulldog determination and candor. I’m reminded of Napolleon Hill’s excellent book, ‘Think & Grow Rich’ where he implies that you wouldn’t want to stop three feet ahead of a gold mine. I think sometimes people get frustrated because they don’t automatically recognize or acknowledge a potential gold mine–quality traffic in this case and their first reaction might be criticism. Whether it be negative or constructive, I see that you’re using this to make improvements that can be a benefit to us all. Great work!
September 25th, 2007 at 7:49 am
That’s funny, just before I started reading this I was writing a blog entry in reply to the negative comments. I mean don’t they realise you’re John Reese, the guy obsessed with testing things! You’re hardly going to just leave faults in the Blog Rush system. I mean if there’s one thing I’ve learnt from you it’s that failure doesn’t exist, every mistake is something you can learn from whether it’s in a business setting or a personal one.
And well, with this post you’ve just proven that.
Keep up the great work John
September 25th, 2007 at 7:51 am
Also on another note John, having made a mistake with a while loop (as is quite usual for me) I noticed the widget can load up anywhere you put the code i.e. you can have multiple widgets on any given page. Now I don’t know if you get a credit per widget load, but if you do that might be something you want to fix.
Also John what about adding a way to allow users to exclude some of their own posts from been displayed on the widget. I have no personal use for such a feature myself at the moment, but in the future I’ll no doubt write some posts that I won’t want to waste credits on.
September 25th, 2007 at 8:32 am
David - No, BlogRush doesn’t violate the AdSense TOS. We have no incentive to click links and the widget doesn’t produce “artificial traffic (impressions) for a page that has AdSense on it.”
Carl - the multiple widgets thing will only count as one. We are also working on the post exclusion/selection but it will probably be another week or so for that to go into effect as we have some other things we need to implement first.
September 25th, 2007 at 8:55 am
The only negative topic about BlogRush that i saw was that BlogRush against Google Adsense TOS, but i contacted Google Support team and i blogged about that in my blog to make it clear that it is NOT AGAINST GOOGLE ADSENSE TOS
September 25th, 2007 at 9:27 am
I am sorry if i am posting this in the wrong place, but why don’t you make something like a rate between the clicks and the impressions and if the rate percentage is high , the score that the user will get will be higher, i think that may be useful about users that put their widget high and others that put it in a lower places
Thank you
September 25th, 2007 at 9:39 am
Tamer — thanks for the great suggestion! We’re actually working on something similar to that with more bonus credits involved to reward those users.
September 25th, 2007 at 10:34 am
John, I wanted to let you know that the launch of BlogRush was a huge inspiration for my own new service that will be introduced next month. I greatly appreciate your openness and willingness to share the experience.
-Nathan Gilder
September 25th, 2007 at 12:32 pm
Lesson #1: If You Don’t Ever Try, Nothing In Your Life Will Change
I agree John!
I’m launching my first membership site within 30 days and the critics are out in force… but I know it will result in a major change for the better in my life!
September 25th, 2007 at 1:22 pm
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September 25th, 2007 at 2:36 pm
Hi John, I just wanted to stop by and say thanks. I am sorry that some people have tried to “attack your baby”, it can’t have felt too good I understand… But having so many people talking about the positives about Blogrush… I hope it outweighted it!
Tremendous business model in my eyes, and a great service. Hope you will only continue to improve, and once again thank you! - Alex
September 25th, 2007 at 2:39 pm
I really appreciate your candidness with the whole process. It helps us and I’m sure it will help Blogrush in the longrun. There might be pains now, but if the service does what you think it will do, people will use it. You may want to avoid setting expectations too high. Under-promise and over-deliver is the proper adage.
Will we ever be able to see who our referrals are? I can understand not wanting to share impression information for other sites, but you could have just an alphabetical list of referrals, or a ranked list by numbers of impressions that doesn’t give away specific traffic by site.
I’d also like to be able to view what sites the widget appears with a link to my blog, and what percentage of those impressions are clicked on. Something like that’s probably in the works.
September 25th, 2007 at 3:13 pm
Excellent! It’s all a learning process and in the long run it’s all good.
There is always going to be negative people, no matter what you do…
it’s part of the Yin and Yang. Life is more interesting when we are
presented with a challenge. Just part of the Balance.
Good luck with this John.
Teri
~
September 25th, 2007 at 4:04 pm
Thanks for the kind words of support and encouragement everyone.
*** I still can’t believe no one has “noticed” a little difference on the blog yet.
September 25th, 2007 at 4:06 pm
I’m quite happy with the widget on my blogs. I still find that the statistics in the Blogrush dashboard are wrong and undersell the service. If I were to believe the statistics I would think that I have received no clickthroughs whatsoever from the widget when I know that I definitely have.
September 25th, 2007 at 4:27 pm
Ah the ‘flavor’, I didn’t notice.
September 25th, 2007 at 5:14 pm
That’s an excellent post, John.
Good enough is good enough. But only if you start now.
I think too many of us are either afraid of the work involved in something, or use the excuse of wanting it to be perfect to delay ever doing it.
The only times I’ve had major success in my life have been - frankly- when I’ve jumped in and just got going. Planning forever is planning, not doing.
And as Microsoft are reputed to say, ’shipping is a feature too!’
September 25th, 2007 at 5:19 pm
Sean - you’re right, they ARE being under-reported right now. We’re giving all members bonus syndication that isn’t yet reported in the Dashboard. We’re working on adding it and tweaking the stats display… along with a GAZILLION other additions.
September 25th, 2007 at 5:44 pm
Hey John,
Good commentary. I have to admit that I see bigger blogs getting more benefit from BlogRush than smaller ones. To me that’s just the nature of traffic and the internet. Whatever you do to give the little guys more leverage makes BlogRush that much more powerful and I think as BlogRush use expands, some of that leverage will just happen organically.
I’ve found some great blogs that were on the widget on my site. And I can see you’re making improvements already … glad you just “jumped in”.
My hats off to you and your team for learning from the criticism (including mine), and pushing to make BlogRush better as fast you can. Can’t ask for more than that.
September 25th, 2007 at 5:50 pm
Shane - thanks for the great feedback and kind words. Bigger blogs certainly have some advantages compared to smaller blogs because they already have a lot of traffic. But BlogRush allows ANY blog to leverage whatever traffic it has at any given point in time into more traffic. If a tiny blog happens to refer a high-traffic blog, they can end up getting many times more than some other big blogs in the network. There are many opportunities for massive leverage the way the system was designed. BUT with that said, we ARE putting things in place to help drive more traffic to our low-traffic blogs than our high-traffic blogs. Eventually, our high traffic blogs will get very little (if any at all) bonus syndication — all the bonus activity we distribute will be heavily weighted to the users that need it most.
September 25th, 2007 at 6:08 pm
LOL Duh!! Your flavor matches your blog quite nicely John.
September 25th, 2007 at 6:12 pm
Hey John, here is what I think about BlogRush.
September 25th, 2007 at 6:14 pm
John - I personally don’t like MLM and I have stayed away from you product so far. I have not written a negative or positive post, though. That being said, I have to tip my hat to you for your brilliant viral marketing campaign.
As I read this post, I relate a lot to what you are saying. I personally like to get constructive criticism. I’ve learn far more from my mistakes than from my successes.
There is criticism that you need to listen to and criticism that you need to ignore. I am sure you can tell each one from the other.
Keep up the good work!
September 25th, 2007 at 6:27 pm
John - this is one of the best articles I have ever read - I am in the middle of a change in direction in my business and the 4 lessons you mention hit me hard. I have seen you speak live and I have subscribed to your Reese Report for over a year and you continue to inspire me to do better. Thank you!
Chris Stirling
P.S. I love BlogRush and am one of those that have installed it and think it is a great tool and can’t wait to watch you help your baby grow!
September 25th, 2007 at 6:27 pm
Hey John, nice work throwing the gauntlet back at the “nay-sayers”.
I was taught when starting any new venture that there’ll be many more people who will tell you it won’t work than those who are supportive. I’ve learned to ignore the whiners - and there are some forums far worse than others.
Great to hear that the “practical feedback” (as opposed to “opinions”) is being worked on and very quickly too.
One of the many things I’ve learned that you do John, is you continue to strive to over-deliver and I’m thankful that unlike many “pretend gurus” you are refreshingly honest and keep working way after the “sale” is made (yeah yeah I know it’s free - but these days you’ve got to sell everything!)
Thanks again John for all the effort, especially the behind the scenes effort we can’t easily see.
Traffic Secrets 2.0?
Cheers!
Robert
http://www.zamdoomarketing.com/blog/
September 25th, 2007 at 8:51 pm
HAMLET — for the record, I *CAN’T STAND* MLMs myself. I think Network Marketing (MLM) is a dying business model; just my opinion. I would not touch an MLM business with a TEN FOOT POLE. BlogRush is NOT MLM. First of all, there’s no money changing hands… it’s not some bizopp where people end up spending money every month on a product they probably won’t use. BlogRush DOES have a “network effect” traffic leverage model built into it. But unlike true MLMs, one does not have to ever “recruit” or refer anyone. There’s plenty of benefit to just earning credits equal to your own traffic and serving quality, relevant posts that your users may want to know about. But the generations of referrals model was added to help people really leverage what they are helping bring to the network — which is the way it should be. Too many other viral services on the Internet only benefit the company that created it; not the users.
September 25th, 2007 at 9:10 pm
John - Thanks for making the difference clear. I did not mean that there was any deception. I honestly believe your intentions are good.
September 25th, 2007 at 9:13 pm
John….I am VERY excited about the development of BLOGRUSH.
WHO gives a damn about what the naysayers have to say. I could really give a SH$%
Less. You and your team have done a great thing. SCREW the losers who have something negative to say.
Keep up the good work
September 25th, 2007 at 9:49 pm
Hello John,
I was one of your die hard fans that stayed up for the launch of your new baby, BlogRush. And I must say everywhere I go I see the BlogRush widget on peoples blogs! Thats great! Just ignore the mean people. Maybe they have something stuck up their a*s!
Anyhow, I guess this is another feedback post… my blog theme does not allow me to include the sidebar to display for every single blog post. I am assuming I must upgrade my WP version. And correct me if I am wrong someone, but did we have to have the widget displayed on every blog post page?
So anyways, I took the widget down and I am having someone upgrade me as well & I shall get my blog redesigned. (that’s is because I would like a new look)
I am just a little worried that you guys will ban my blog since I don’t have the widget up, and you guys said you are manually going through the blogs.
And I was a little sad because I notice my comments aren’t showing up here anymore. I never say anything rude and I hope I’m not banned from here, as I am looking forward to contributing open-minded and positive comments.
September 25th, 2007 at 9:50 pm
Hi, I have a suggestion, All user should have option to control the headlines of their blog on other’s blog Blogrush widget. i.e. i just want that other blog show only those headline that i wish in my dashboard at Blogrush. I should have two option in my dashboard at Blogrush.
1. new headlined comes on other blog through feedfurner (current provision)
2. mannualy change my blogs headline
September 25th, 2007 at 10:17 pm
Good work John, I dont know what negative things people could have been saying about you or this service because I think its just great.
You have been nothing but helpful and I have learned alot about alot from you. Thanks for just being genuine and helping people out and just shrug off the a holes who just want to bitch about something.
Thanks
Adam
September 25th, 2007 at 11:24 pm
John,
I just want to tell you and your team, Thank You!
Thank you for your honesty, your integrity, all your hard work and your example of why you do what you do. BlogRush and the BlogRush experience isn’t just about a great traffic generation system anymore. It’s a lesson on research and development. A lesson on patience and determination. A prime example of innovation in progress and how to deal with a phenominal experience. For those who are paying attention to all this, this is an education beyond value. This is something I will take with me for the rest of my marketing career and never forget the applications it is teaching me.
History is rife with critics such as those who bash BlogRush. Remember, the world is flat, nothing could possibly surpass fire, man will never fly and travel to the moon is for loonybins. Critics never really produce anything but negativity because their own lives have been nothing but repeated failures.
BlogRush and what it is in it’s infancy is a complete and total success. Congrats for living your dream and letting many of us, in a small way, be part of all that. I know I speak for multitudes when I say keep up the good work and when you and the team have a moment of “down” from the losers who would bash ” your baby” just ask yourself and your critics…WHERE’S THEIRS????
Best Regards,
Barry
September 26th, 2007 at 3:55 am
John. The widget still is not showing, it’s invisible. On your blog and every other blog which uses it from what I’ve seen. I also cannot log in… it just doesn’t work and I know my password and have cookies enabled.
What’s going on?
September 26th, 2007 at 6:32 am
Barry: Very well stated. I echo your sentiments.
Nick: Are you running some kind of anti-virus software? You may have to adjust your settings.
September 27th, 2007 at 6:40 am
I’m still seeing this message in “Reports” - “We don’t yet have enough data for your account. Please check back soon for custom reporting.” - I’ve been running the widget on sciencetext.com since almost day one, surely I should be seeing some stats by now…could it be a Feedburner redirect issue?
db
September 29th, 2007 at 10:45 am
[…] [2] BlogRush - The First 7 Days and What it Can Teach You - This post is from the creator of BlogRush, John Reese. I really liked this post, the attitude that John has comes out as being really inspirational to me. It doesn’t matter what you think of BlogRush itself, this post is a must read in terms of business and attitude in general. I love this quote in particular :- If you never just “go for it†and try some of your ideas (no matter how crazy they might be) something is guaranteed… YOUR LIFE WILL NEVER CHANGE. You cannot be afraid that other people might yell and scream, “your idea is stupid!†[…]
September 30th, 2007 at 2:59 am
Man it sure sounds like you have your hands full
1,000,000 search results in google in one week is a heck of an achievement.
I’m sure many people are getting alot of extra traffic allready. Apart from the funny text
message when the data center was down blogrush has seemed pretty faultless to me. Easy install, no bugs as such.
People just like to whine.
September 30th, 2007 at 1:06 pm
Thank You for the help.
October 10th, 2007 at 1:56 pm
Willing to take action, accept risks, learn from your mistakes, then teach others from your experience is what sets you apart from the rest John.
I appreciate everything you do for us and your openness to share the results so we may learn and grow.
Laurie Hayes
March 13th, 2008 at 9:22 am
vQ3drz U cool ))
April 6th, 2008 at 11:15 am
My best friend has this kind of website. It’s so much better than this one. So you better go away from here
April 9th, 2008 at 4:57 am
Humph. Someone has to force me to read this post. It’s too big and boring. Brevity is the sister of talent, remember that.
May 24th, 2008 at 5:25 am
guaranteed targeted traffic…
…
November 8th, 2008 at 4:10 am
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