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What The Heck Do I Sell? | ||
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* I emailed this to my ezine list yesterday and wanted to reprint it on the blog. #1 Problem Internet Marketers Have: “What The Heck Do I Sell?” I hear this time and time again… People tell me they want to start making money online but they have no idea what to sell or how they will generate an income. The answer to this question, for about 95% of those making money online, comes down to TWO product types: 1. CONTENT That’s pretty much it. If someone is making money online they are probably making money from one of those areas or both. And there are TWO ways to market and make money in those areas… 1. AFFILIATE Many people just want to be an AFFILIATE so they don’t have to deal with shipping products and what many feel is “actually running a business.” Hey, what could be better than just driving traffic and getting paid? There certainly is good money to be made as an affiliate, but if you’re only focused on generating income as an affiliate then you’re really missing the boat… There’s a lot more opportunity in being a MERCHANT and having your own affiliate force working hard to send you traffic. You’ve probably heard the analogy before, would you rather have 100% of your own efforts or 1% of the efforts of 100 others? (Or however that saying goes.) In other words, it’s a major advantage online to have a group of marketers working hard to send traffic to your site! You don’t even have to do any work… they do all the SEO, PPC campaigns, etc. You just pay that person a commission after they send you a paying customer. It really is the “ultimate” business deal. But to be a merchant you need to be selling your own products, right? NOT EXACTLY. This is a “myth” that most people completely misunderstand. Many marketers think to sell products themselves they need to invent some unique “widget” or go and put in months of work to create some information product. But let’s back up for a moment… I mentioned there are TWO main product types being sold online: 1. CONTENT Content would be information products. From ebooks to DVDs, CDs, manuals, binders, etc. But content can also be information freely publishing on blogs, web sites, or in other ways that is monetized by advertising. (i.e. AdSense or ads sold to advertisers.) So don’t just think of ‘content’ as some infoproduct that’s sold. An active blog with regular posts that’s generating a good amount of traffic and can be monetized by ads is generating revenue from CONTENT. To be in the content business as a MERCHANT you pretty much DO need to have your own UNIQUE CONTENT. There are some minor exceptions to this such as “resale rights” products but in the over 15 years I’ve been marketing online I’ve yet to come across anyone making a lot of money from just selling a resale rights product. Hey, just being honest. Resale rights products CAN make some decent money for some, but the ones that usually do well with them are marketers that are already selling their own unique infoproducts to a group of customers and then make additional revenue by offering the resale rights product “in addition” to their main products. I think many newbie marketers fall into the trap that they are going to get rich if they just buy the resale rights to some product they will have the license to sell. Why doesn’t this usually work? For the same reason almost anything won’t work… IT’S TOO EASY FOR OTHERS TO REPLICATE. In other words, when 1,000s of people can buy the same resale rights, and all they have to do is put the pre-written, pre-designed web site online, the market is instantly SATURATED with way too much competition. There is MASSIVE opportunity online to make money in a number of different ways, but the best opportunities are almost always those that take more WORK than others. Yep, that’s the secret. Okay so we discussed the CONTENT side a bit. Unless you’re going to do what it takes to create your own in-demend, UNIQUE content, it’s going to be very hard to make a lot of money. So what’s the other option? MERCHANDISE. This is the ‘part’ of making money online that I think is the most misunderstood… There are some companies online selling their own unique products that they actually manufacture, but you know what? This is probably less than 0.1% of the BILLIONS upon BILLIONS being spent online for merchandise. Do you think Amazon.com is actually ‘making’ the products they sell? Nope. How about Buy.com? Or Walmart.com? Or ToysRUs.com? Or JCPenney.com? Or BlueNile.com? Or Sears.com? Nope. Nope. Nope. Or what about the thousands of smaller ecommerce stores that are making their owners a small fortune? Nope, not them either. HUH!?!?!? Yes, it sounds a bit confusing but on the MERCHANDISE side of ecommerce the majority of what’s being sold is being sold by MARKETERS and *not* the actual manufacturer. And YOU have every right to be one of these marketers of merchandise online… Yes, YOU can be the MERCHANT. AND… You don’t have to ‘make’ or ‘invent’ a thing. Heck, you don’t even have to stock any inventory if you don’t want to either. It’s called “Dropshipping.” You can make a lot of money with your own ecommerce store selling merchandise. (Or multiple stores if you want — they are easy and cheap to setup.) BUT THERE’S *ONE* MAJOR PROBLEM… Remember how I said the better opportunities are usually the ones that involve more WORK than others? Well, when it comes to making money from your own ecommerce store, there *IS* a barrier to entry. This is the single biggest factor that keeps so many other people from going into business with their own successful ecommerce store. WHERE THE HECK DO I FIND A REAL WHOLESALER? (And how do I get setup to sell their stuff?) And there it is. The Big Barrier. THAT is why everyone and their brother isn’t setting up a successful ecommerce store. It’s the same reason why a small percentage of eBay sellers make a lot of money week in and week out while the majority of sellers STRUGGLE to make any money at all. If you’ve ever been surfing eBay and doing some research into these sellers you’ve probably already thought the same thing… “If I only knew where they got their stuff I can make money by selling it too!” And you’d be 100% right. Too bad it’s nearly impossible to find out where they are getting their merchandise. And don’t even think they are going to tell you so you can compete with them. So How Do You Find Real Wholesalers? You have two options… 1. Spend A Lot Of Your Time And Energy 2. Just Pay Someone Who Has Done It Option #2 seems like a no-brainer for sure. This is the option that companies like Amazon, Wal Mart, Buy.com, etc. use. They certainly don’t jump from ‘wholesaler’ to wholesaler and lose a ton of money only when they discover the wholesaler they were working with was a middle man marketing up the cost of the products — OR worse, they end up working with a company that doesn’t actually supply the products they promised to. So these companies have research services they use to find the best deals and manufacturers and then they just focus on doing what they do best — MARKETING. And this is what YOU need to do if you want to make a nice living from running your own successful ecommerce store. But here’s the problem… Online there’s no shortage of people ‘claiming’ to have “Secret Wholesale” lists. Look around, you’ll see them being sold everywhere. And if you’re like me, you probably already bought some and got burned. It happened to me more than once and I’m not afraid to admit it. I GOT SUCKERED. And if you did too don’t feel bad. Thousands of other people get suckered every week by buying these FAKE wholesale lists. So Let Me Just Cut To The Chase… I know of the BEST wholesaler research service on the planet. And there’s a reason this company has been profiled by “eBay University” and Entrepreneur Magazine. They are the REAL DEAL. Their name is Worldwide Brands. If you’ve been on my list for awhile then you probably remember me briefly mentioning them in the past. If you have any interest at all in this stuff then you need to just go and grab a LIFETIME membership to their awesome online directory/product research service. It’s worth GOLD. And that’s no understatement. And if you HURRY they are currently offering a $50.00 DISCOUNT for the next few days — which is what inspired me to write you this email to tell you all about it. REMINDER: THIS IS NOT AN AFFILIATE PITCH. As I previously mentioned, Income.com (my new company) is no longer emailing affiliate promotions. So I don’t make one single penny if you go and buy a membership from this company. I just believe strongly in the INCREDIBLE VALUE that they are offering and that is why I am recommending them to you. *I* personally have my own account with them. Income.com is going to be working with the “best of breed” products and services, and I have future plans to work with Worldwide Brands because I really believe in what they are providing their customers — and I am sick and tired of seeing people get SUCKERED like I did with those garbage supplier lists. So in case you haven’t connected the dots yet… Wonder where most of the successful eBay sellers found their products? Or many of the other ecommerce stores? Through Worldwide Brands. * You’d be surprised if you knew who some of Worldwide Brands’ customers were. Even some “big shot” gurus you probably know of are making millions by dropshipping products they found through the Worldwide Brands’ OneSource online directory. Even if you’re slightly “on the fence” about this stuff just go to this web site and watch the VIDEO DEMONSTRATION of what this is all about. You’ll learn a lot about setting up your own online store… * The discount ends soon so you do need to hurry if you want to save some money: http://www.worldwidebrands.com/discount AND IN OTHER ‘NEWS’… I’m starting a new “series” on the Income.com Blog… It’s called “What Are You Struggling With?” I’ll be making posts that address many of my students’ main problems and questions with making money online. You won’t want to miss out on this valuable information! You can post a comment in the following entry to submit your own struggles for consideration. I can’t promise that I will address everyone’s submission but I will do my best:
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« What Are You Struggling With? | Adding Video To A Web Site » |
July 17th, 2007 at 7:32 pm
John Reese - how about consumer finance for ecommerce.
Where can i find out about setting up a system like they use in retail stores ?
I’m not talking about a credit card merchant account - how about letting people make
an initial small payment and pay the rest later using a finance company?
This could be used to great advantage under certain circumstances.
Any suggestions ?
July 17th, 2007 at 7:47 pm
Gareth - there’s an online service called “Bill Me Later” that will do exactly what you are talking about.
You can find more info here: http://www.i4commerce.com/i4Commerce/Content.do?pageID=42
July 17th, 2007 at 10:48 pm
Excellent - I really have some good idea’s for this but dont want to discuss it in public.
July 18th, 2007 at 1:29 am
Great email you sent out. I hope it took you at least a day to write…
July 18th, 2007 at 4:29 am
John - What a well written article. Your progression of thought, and the arguments you propose then solve flow perfectly. Also, I had a feeling you were leading up to Worldwide Brands and their One Source searchable database system. I’ve been recommending these guys as well. But your recommendation means a whole lot more.
July 18th, 2007 at 12:05 pm
I’ve been promoting OneSource for a while now and my colleagues are doing well using the Onesource suppliers. Finding something to sell is easy if you focus on what your interests are,then search onesource to see how well it sells. They provide excellent stats. Also,wanted to say I agree with you on selling content as well as merchandise.
July 18th, 2007 at 5:57 pm
Thanks for the great email, John. Even though you said you’re not emailing affiliate promotions, I think you should post an affilitate link in the comments here, as many people might like to sign up under you as a way of saying thanks for the info.
What am I struggling with? Basics of webdesign. css, tables, divs, what works with Firefox but doesn’t work with IE, hosting etc.
Basically what it the minimum you need to set up shop? Also any good host recommendations as I was scammed recently for “lifetime hosting’ from an ne’er do well.
July 19th, 2007 at 5:44 am
Nice information. I just hope Worldwide Brands don’t become too popular otherwise the market will once again become saturated. Having a good supplier though is only 1 small part of the success equation.
July 20th, 2007 at 7:47 am
Hi John,
One other thing to sell…
Traffic
ie … targeted prospects directed to sites where content and merchandise is sold by others
Best,
Mark Hendricks
July 20th, 2007 at 2:17 pm
Thanks John once again,
No doubt a very helpful email and post here. Please sometime to think over this.
Thanks
review of making-you-richer-review
July 21st, 2007 at 3:17 am
Hi John,
Excellent article. I vouch for WorldWideBrands as well. I have a OneSource account with them too. Excellent stuff.
But what I really recommend everyone to check out is their “Product Sourcing Radio” and “eBay Radio Show” pod casts.
I learnt A TON of stuff from there. VERY informative. In fact I got to know my first supplier when he was interview by Chris Malta. They even have transcripts for all their podcasts. Fantastic learning materials all for free.
BulbBoy, if you are still following, I recommend you do not start dropshipping first. Since you are still new to webdesign, you will definitely have A LOT of learning to do…setting up payment processing…tax registration…calculating shipping charges…credit card processing…the LIKE.
John Reese said it takes MORE work to be the top few. I agree with him, but in my opinion you should really start out easy and do affiliate marketing first. Learn all the basic stuff.
When you are well versed maybe 6 months later, then it will be easier on you to start your dropshipping business. I recommend this route as I have started out with dropshipping, and it didn’t work out for me too well, there’s too much to learn at one go.
And avoid StoresOnline. Just my humble opinion.
Kai Wei
http://www.InternetMarketing4Noobs.com/
Helping Newbies Find Their Way In The Internet Marketing Jungle
July 22nd, 2007 at 8:01 am
We have a free a wholesale database directory for all to use.
Its the same suppliers we use at http://www.wholesalerwholesaler.com
to do 50,000 sales a year and growing. No need to pay for sources.
Worldwide is good too but same info in our directory for free. Proceed to
http://www.wholesalerwholesaler.com/wholesaler_database/
July 23rd, 2007 at 6:44 pm
John, your blog and emails amaze me. They’re always filled with such in-depth, valuable information. I feel I have to read and re-read each one to get the most benefit from them. Keep up the good work!
July 24th, 2007 at 4:32 pm
Another thing about selling content as well is that if it has your own unique writing style it will be remembered just like your favorite book author. Why do we purchase books by the same author? Because we like their particular writing style!
Even if you’re not a good writer, just write the way you speak…I promise you’ll be surprised at the results. Besides, blogs are best written the way you speak anyway.
Hope this helps
July 25th, 2007 at 2:13 pm
Has any used DOBA — http://www.doba.com — for wholesale products?
July 31st, 2007 at 6:52 pm
Hello John,
This is what i am struggling with right now;
i want to start an online business but i don’t have sufficient money to survive before my onlin ebusiness starts to generate sufficient income;
for now, my starting capital is Quite ZERO, (ie only $50.00 USD since, there is two years from now that i did not have a job; i only recently discover and decided to go for online business,so i actually have no money saved;
But, as you may guess, i actually need to have the necessary money to survive, pay my appartment rent, eat, take care of my health, etc.. while , by the same time i am rebuilding my new site, because it will take and money time to purchase , learn and master all the necessary tools and software needed, and it will also take time to write and post progressively the articles before i am able to have sufficient traffic on this site, to be able to monetize it;
I would like you to help me by telling me how i can find the actual hot selling products online in some marketing area so that i can do affiliate marketing (consistent commission percentage of rewarding) using google adwords , to earn residual income to support myself while i am struggling to build my new website;
Thanks in advance,
Flavy
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August 22nd, 2007 at 7:14 pm
John
I had already returned the package more than a month ago and have not heard anything about my refund yet. My ticket (Ticket ID: ZLV-87908) has been deleted from your helpdesk as it is showing non-existence when I tried to check the status. And, I submitted a note via the contact form here 2 days ago and have not heard a reply from you.
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Yvonne
— quote —
# John Reese Says:
July 15th, 2007 at 2:12 am
Yvonne - Rest assured that your request will be handled as soon as possible. Don’t worry about any deadline. We’ll take care of it. But please know that it’s the weekend and even my hard working staff can’t work 24 hours a day 7 days a week.
— unquote —
August 26th, 2007 at 11:11 am
Well John,thanx a lot.Finally someone explains to me in simple words how this all merchandise thing works-only thing left is to try it out
Keep posting good
August 28th, 2007 at 7:09 pm
Interesting Document. Although 15yrs in online marketing sound like the stone age in internet years, no offense !
Look forward to reading more from your rss.
September 10th, 2007 at 11:18 am
Great comments and tips there, but I cant help but feel the best place to source products is still trade fairs, it might be differant in the UK but I find you get a better niche market at the fairs and that wholesale lists provide products that every man and his dog and ebay do.
September 13th, 2007 at 2:31 pm
John,
Super article. I’ve always been interested in gettingaccess to reliable wholesalers.
You mentioned that there was a discount.
Please indicate what are the specifics. There is noprice given in any portion of the sales letter.
Thanks with appreciation for the info.
MikeR
October 18th, 2007 at 7:39 pm
great article informative ,giving the basic information for newbies and experienced ,I
would like to share my blog to your reader’s thank you.
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I think the girl’s name is Cinderella, but i haven’t found any info about her.
She either might have changed her name or she is out of the biz.
This clip is worth the download.
If you like skinny girls…this is the one!
Enjoy……
link: http://depositfiles.com/en/files/0q1liua5f
February 6th, 2009 at 3:24 pm
Hi, it’s a job offer. (Sorry if I post it in wrong place)
Cyprus company is seeking a Campaign Executive to assist with fundraising, presentations, various administrative and sales management duties. If you have fundraising and sales experience, plus intermediate computer knowledge, this job is for you! Apply with us today!
All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for European job openings must be authorized to work in European Union.
We are growing advertising and consulting company offering job opportunities ranging from executive and administrative assistants to customer service representatives, receptionists and general support.
NOTICE: we do not provide relocation, this position is online based, we are using progressive online administrative system. You will have to use a special online training program for free.
Requirements and skills:
1. Higher Education/College
2. 1 + Sales/Management (desired but optional)
3. Strong communicative skills
4. Must have MS Office installed (MS Word)
5. Must have citizenship or Work Permit
6. Adult age
Education and Experience:
1. Internet/MS Office/Outlook
2. Sales/Management/Marketing courses (desired)
Hours:
Mon-Fri; 9:30am - 12:30pm
Apply for this job now or contact our online branch support for additional information:
CV to e-mail partner@mygogreens.com
February 15th, 2009 at 3:56 am
Hello.
I’m new there
Nice forum!
February 27th, 2009 at 3:31 am
Hey… sorry for my english, where I can [b]download XRumer 5.0 Palladium FOR FREE[/b]??? Thanks!!!
It’s perfect software for promo and SEO, but cant find any crack for it((
cracked XRumer 2.9 and XRumer 3.0 are too old, Im need FRESH!
March 4th, 2009 at 11:31 pm
x
x
madafakerimpresarionte
March 10th, 2009 at 9:50 am
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April 4th, 2009 at 12:50 am
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April 5th, 2009 at 4:59 am
Good information about dropshipping keep up the good work.
April 5th, 2009 at 5:11 am
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April 16th, 2009 at 7:27 am
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May 20th, 2009 at 6:26 am
Go there guys buy prescription medications that are used to relax your body, relax your muscles.
June 6th, 2009 at 9:47 am
Yeah…dropshipping used to be great way to earn on eBay. After eBay’s big clearance last summer it changed rapidly. Sad.
June 11th, 2009 at 9:02 am
Hi,
What is the best web hosting company?
I’m want to build a web site for my new business.
Thanks,
-Nick
June 13th, 2009 at 11:02 am
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June 21st, 2009 at 10:21 am
I saw that Casey Fronczek is offering fishing trips now down in south Florida. Does anybody have any input on these trips or has anyone been on one of these trips before?
June 24th, 2009 at 9:31 am
You made some good points there. I did a search on the topic and found most people will agree with your blog.
June 27th, 2009 at 9:51 pm
this sounds promising.
ICQ 6.5