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It’s All About Authority


 

Here’s another video excerpt from my recent StomperNet keynote presentation. This clip contains several very valuable lessons!

Again, the video quality isn’t great but it’s well worth watching.

Make sure and post your feedback about this video in the comments section below. (Thanks!)

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60 Responses to “It’s All About Authority”

  1. shane Says:

    Hye john great advice, my question for you is this: with the one HUGE site does dynamic linking still factor in as with networking sites? Ive been using mike campbells dynamic linking strategy and now after seeing this vid, Im wondering if it is still going to be effective as it is now?
    Oh any tips on how to get a 6 yr old boy to mimic ;-P

  2. Paul Robb Says:

    I like this a lot. “Become the authority in your niche… focus on one website.”

    Thanks for sharing, John.

  3. Vijay Teach Me Says:

    Hi John,
    Got it Niche, Niche, Niche and Hammer it and hammer it one more time

  4. WorkAtHomeCareers.com Says:

    I totally agree with this. If you become an authority in your niche there are so many ways to monetize it without the need to venture into another niches to make additional income. However I do still think it’s worth having another site or two that are similar niches to spread the risk.

  5. DerekBeau Says:

    Great video John. I completely agree with you that large, high-quality authority sites need to be a primary focus. I think people with really large authority sites have always been envied by people with multiple small sites.

  6. It’s All About Authority Says:

    […] Share This […]

  7. Sudarmaji Lamiran Says:

    Considering you have many great human resources,
    why in the world you never thought releasing any videos
    with the pdf transcriptions too.
    The question arose due to many slow connection in other regions
    outside us, like me, for example.
    thank for considering my rambling.

    Best
    Sudarmaji Lamiran
    Indonesia where the internet connection is like a s*&&*%t

  8. Meg McNeal....seminars and workshops Says:

    very good video John
    I thank you for sharing it with your readers.
    I agree with being the king in your niche is the best way to go.

  9. Giovanna Says:

    This makes SO much sense. It’s OK to have multiple sites but the development should not be simultaneous. I have experienced this first hand. If you build 4 sites at once and make a mistake, then the mistakes are spread out to 4 sites. And there’s a huge lack of research and focus.

    I average $5-10/day from those “quick to develop” sites. But when I developed well researched sites one at a time, I average literally $120/day. That’s 1000% more profit.

    thanks,
    Giovanna

  10. Azzam Says:

    What maybe needs to be elaborated on is what is it that is causing the change in the current model?

    Also further elaboration to the reader as to what is the ideal model for this niche/site. Do I take the concept of multiple products in one specific niche to that one site and wrap that site with a forum, blog, user interaction, etc.

    Clarification is more important here. You are asking us to pump 80% of our resources into one niche and further stating into one site, however without a diagram it makes it difficult for me to understand where to start. If I am to dissemble my current activities in multiple sites and niches because I am cutting it thin and input the concentration into this one niche/site, there has to be a model to follow!

    Micheal Cheney was able to display that model with his seniority website which was very much web 1.0 with elements of web 2.0 and his Marketing Bible actually provided a detail procedure from concept to design.

    In all fairness to the reader a teaser video of this nature can only lead to disarray without substance. I feel you have an obligation to follow this up with a detail framework or mode, otherwise you are asking a reader to resort to their own device to explore and find a working model in this direction; which requires time, effort, energy, more and other resources.

  11. Mara Says:

    I am so thankful to have found your website. The information that you give is right on target and very helpful to someone just starting out. Thank you for mentioning in the video that you should find a niche and work at becoming an expert in that one thing.

    I think too many people try to do too many things at one time, and that may be part of the reason they fail.

  12. www.truemarketinggenius.com Says:

    Authority! John, a great clip talking about the topic of authority and since you ARE an
    authority it carries even more weight…another lesson within the lesson.

    The power of authority creates reputation. Thanks for the reminder and as
    always the great content.

    I look forward to meeting you.

    Thad Winston
    TrueMarketingGeniu$

  13. Nomar Says:

    Good info !! Great vid.

  14. Kelly Says:

    Genius advice as usual John. Thank you for opening our eyes to the future.

  15. Bill Shultz Says:

    John great video clip and I sure am glad that is the the way it is going because I have been working on just one site for the past few months.

    Bill Shultz

  16. Jackie Says:

    I saw this coming a year ago and have been working on a new “authority” site that will
    open next month. It’s been a lot of work. Tons of content, video, audio, webinars,
    and even more to add later, but I think this is what people are looking for.

    One source for all their needs.

    The real question is how to get as many eyeballs there as fast as possible so I can
    dominate the market? Because it’s just a matter of time before there’s another,
    then another, then another authority site fighting for the same eyeballs.

    Just because you have a better mousetrap, does not mean that you will capture the
    lion’s share of traffic.

    Jackie Lange

  17. James Says:

    JOHN - A QUESTION….. PLEASE ANSWER……

    One site - If you have ONE site with 3000- 5000 pages, (which you suggested in your
    Traffic secrets SE Cd rom)

    how do you link them 5000 pages, internatlly with a sitemap, doesnt it get complicated
    due to the VAST number of pages?

    Get back…

  18. Lisa Says:

    Thanks for sharing this video John. BTW, are you going to be making a course on making videos for the Internet? If not, you should in the future.

    I’m sure you have people to help produce your videos, but I’ve seen you create some of your own as well. I’ve also seen LOTS of people on Squidoo giving tips and stuff, but I haven’t ran into one yet. Was Jason Moffatt doing that yet? Hmm. Perhaps you can suggest a online course or upcoming seminars on that topic. Or suggestions on the best places where we can get help. ;-)

    Thanks.

  19. Hock Says:

    So, John… is Income.com your ONE site? Or is it something else? Reminds me of the scene from City Slickers when Curly says you’ve got to look for that ONE THING… :)

  20. zina Says:

    Thanks again john! now i need to get back to working on my authority site..

  21. zina Says:

    good advice..thanks again john!

  22. MoneyWiggle Says:

    I am looking forward to this…. I recently came to this site to get the original course, but I am excited ot see this new edition.

  23. Paul Easton Says:

    Good info again John- its like what is said at every seminar -focus!

    Best Regards
    Paul Easton
    http://www.DigitalAwol.com/

    Message for James-above - I have have used some xml/html sitemap software which can handle large sites - http://xml-sitemap.com am sure as the internet grows, more fomats like the wiki concept will happen.

  24. ZedBiz - Jack Zenert Says:

    Excellent Advice John,

    I often wondered why more of the big time marketers do not have mega sites. They have niche here, sales page there, etc.

    So I got off track and tried to copy them - hey they were making the money right!

    Now I guess I should have concentrated my efforts. I will do so going forward!

    Thanks
    Jack

  25. Giles Higgitt Says:

    Thanks John,

    To the future! To Authority Sites!

    Regards,
    Giles

  26. Tony Dean Says:

    I have to say that none of these videos get watched by me due to the fact they are so slow and every 10 seconds they stop to catch up with themselves. Many other webmasters are putting out these videos and for those people outside of the USA (I am in Australia), they are totally unwatchable.
    What you need to do is provide the download file and we can download it and watch it in Windows Media Player. Hope this is useful for the future.

  27. Abi Says:

    Cheers.

    Good to hear the rationale and not just the sound bite:-)

    Abi

  28. Pamela Says:

    Was just about to go off on a tangent of having one major site and lots of smaller linking sites. Major shift…….just one really huge site coming up. Am still wondering about links though. Will it be just a time game while waiting for everyone to find us.
    Such a pity links have to play such a large role in the search engines.
    Thanks for the info John.

  29. Rangoo Says:

    I completely agree with your point of view. I have listened to a lot of talk about if you are making $1 from one site you can make a $100 from 100 sites. I have personally found that maths doesn’t work on the internet.

    If I put in 80% of the effort, as you say, on one site I would not only make more money through that site, I would also be satisfied with what I am doing.

    Now I am going crazy updating all the things I have started.

    Thanks for confirming what I have been feeling for sometime now.

    Rangoo

  30. dodgypress Says:

    Have always felt intuitively that, this was the way to go. Great to hear some external validation from thought a great leader in this space.

    Thank You Mr Reese!

  31. BettingBookWeb.Com Says:

    very good video John

  32. Get Authority Now - King Nomar dot Com Says:

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  33. Jammer - audiobookgiftshop.com Says:

    Hey John, thanks for sharing you’re much appreciated. Your discussion revolves around the oldest principles. The Net is simple and at the same technologically complex because at the very core it’s all about people’s needs. Yeah computers are the go betweens. Basically the net is a reflection of what people do and will continue to do…that’s meeting, sharing,and connecting, it’s wired deep as social beings. We just gotta talk, so for the most part it’s still important to sharpen our communication skills, that means using video for word of mouth with compelling copy for call to action!

  34. Afbudsrejser Says:

    The day that internet video quality will be acceptable is still to come - I cant wait!

    Great points by the way! Thanks!

  35. Charlie Says:

    You still have to ensure that the subject of
    your authority
    is a market with willing spenders.

  36. Franck Silvestre Says:

    Awesome John. I am working on that. Do your biggest site, add a blog (most of your competitors don’t have one). Add a forum (same as blog), build acommunity.

    Build a solid web business. Don’t worry if people don’t come in the next 6 months. If you build a quality site, people will find it.

  37. Two Videos You Should Watch Today - Niche Marketing Says:

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  38. Charlie Says:

    Thanks John for your keeping us informed of internet trends. We tend to wind up on rabbit-trails that are a total waste of time, we need to get back on the main trail and stay there. “mental meanderings of a non-linear thinker”

    Thanks again

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  41. Ronald Says:

    I got to say it make sense I have been going round and round with out much success. To many things in the pot makes it hard to stir.

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  43. robert chandler Says:

    One of the best presentations I’ve seen so far.
    I can follow the reasoning behind this. It seems to me that as time passes only”workers” will reap benefit. The “smoke and mirrors” and the ” Me too” merchants will sink without trace.
    Which will not be a bad thing in my opinion.

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  45. Easton Ellsworth Says:

    Good thoughts, John. How come I hadn’t seen you guys before? Very intrigued to see where you take your site.

  46. Yvonne Says:

    Dear John,
    I am a member of Authority Site. However, I feel frustrated with the learning process. Takes SOOO long to get started. Meantime, I am paying $97/mo. 12 mths it would be almost $1200. Sure is expensive to get started. Considering quitting.
    Can get lost doing the research!

    Also, your video is slow to load. I watched another video the other week. It was very interesting but same problem. SLOW. Gave up after 45 mins of watching a 9min video. Had to call it a night. Pity. Also could not reload it to the part I stopped. Have 2 go through the whole thing again.

    Is there some way you can let us download it? Or transcript? Otherwise, your gems of wisdom are lost! Thanks for considering.

    PS I was a Trial member of Stompernet of recent $1 launch. Couldn’t continue. Videos again very slow to load. Too much and too little. Couldn’t afford it. I watched some good videos on the Forum area but only got half of it as Trial member. Not for the average guy or girl starting out.

  47. Mark Young Says:

    John,

    Have been a reader of your Reese Report for over 2 years. Just watched all your videos, this one really hit home. I have been splitting my staff’s time and my time in several niches and web sites. This was the model you were teaching and I did follow it.

    The focus strategy makes a lot more sense now, considering how hard it is to rank on the search engines. We have worked hard and do rank on the first page of all three of the search engines.

    Thanks for the clarity. Look forward to your Income.com launch.

    Mark

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  54. Marguerite Says:

    Well this is depressing. Stop writing like that, your posts are spoiling your reader’s mood. Boring.

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